1. Define the unit of work

Choose a practical unit such as jobs per week, consults per day, quotes per week or orders per shift.

2. Estimate reliable capacity

Use the amount the business can deliver repeatedly without chronic overtime, quality reduction or constant owner rescue.

3. Add 20 per cent demand

Ask what breaks if suitable demand rises by 20 per cent next month. Look at response, quoting, scheduling, stock, approvals and delivery.

4. Identify the first bottleneck

Name the first constraint that would fail. That is the operating dependency marketing should know about.

5. Decide the sequence

If capacity is healthy, test demand. If capacity is fragile, repair the bottleneck first or deliberately cap the campaign.