Suitable demand

How many suitable enquiries arrived, and which sources produced them?

Response

What was the typical response time, and which enquiries waited too long?

Progression

How many moved to a useful next step such as conversation, quote, booking or trial?

Outcome

How many were won, lost or still open? What were the most common reasons?

Capacity and action

Can delivery absorb more demand? Choose one action for next week and one metric that should change if the action works.