Suitable demand
How many suitable enquiries arrived, and which sources produced them?
Response
What was the typical response time, and which enquiries waited too long?
Progression
How many moved to a useful next step such as conversation, quote, booking or trial?
Outcome
How many were won, lost or still open? What were the most common reasons?
Capacity and action
Can delivery absorb more demand? Choose one action for next week and one metric that should change if the action works.
