Lead Response Leak Check

01 · Volume

How many new enquiries arrive in a typical week?

Count the channels that genuinely create new opportunities: calls, forms, email, messages, marketplace leads and referrals.

02 · Coverage

How many are missed or do not get a useful response inside your own target?

Use your target, not a generic benchmark. A useful response should move the customer forward, not merely send an acknowledgement.

03 · Response rule

Do you have a defined useful-response target by channel and operating hours?

Yes — the team knows the target No — response expectations are mostly informal

04 · Ownership

Does every new enquiry land somewhere visible with one named owner for the next step?

Yes — the queue and owner are clear No — ownership or visibility can be ambiguous

Optional · Value scenario

If you know both numbers, add them to size an illustrative weekly value exposure. Leave both blank if you do not.

Normal conversion rate for suitably handled enquiries (%)

Typical first job or first sale value (A$)

Your response baseline

Fix response coverage first

—Response coverage inside your target

—Enquiries at risk in a typical week

Not calculatedIllustrative weekly value exposure

—First operating move

What the numbers say

What to do next

Read the money figure carefully

The value scenario is not a forecast or a claim that every missed enquiry would have become revenue. It uses your own conversion and first-job assumptions only to size the opportunity exposure.

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Fix the cheapest leak before buying more demand.

If enquiries are already arriving but disappearing before a useful response, more advertising can make the leak more expensive. Repair visibility and ownership first, then measure whether progression to conversation, quote or booking improves.

Why more ads may not help Measure lead quality